Мои новости ▶ Информационная соцсеть новостей

Kinetic Internet wins Provider Marketing Award; Tbaytel wins Retail Award; DIRECTV, ResearchFirst & Tremendous win Alternate Channels Award; Calix wins both Vendor Marketing and Call Center Awards.PORTLAND, Ore., May 2, 2025 /PRNewswire-PRWeb/ — At the recent annual meeting for the BMMA (www.BMMA.org) in Portland, Oregon, the winners of the BMMA 2025 Best in Class Marketing & Sales Awards were announced.“Each year, the Board of Directors recognizes successful teams and companies that demonstrate innovation and excellence in marketing and sales of broadband services,” said Charlie Conway, Executive Director, BMMA. The service provider winners are Tbaytel, Kinetic, and DIRECTV. In addition, the vendor recipients are Tremendous and Calix. “Each award-winning team demonstrates best-in-class marketing and sales execution to deliver superior broadband products and services to their customers,” Conway added. The winners of this year’s awards are:1. Provider Marketing Award: Kinetic for “The Kinetic Fiber Fast Segment Growth Program”Kinetic’s Fiber Growth Program was honored with the BMMA Best in Class Provider Marketing Award. Launched in June 2023, their Fiber Growth program was designed to accelerate customer acquisition and transition current customers from older DSL technologies to state-of-the-art fiber optic internet.Initially targeting new fiber markets, the Fiber Growth Program aimed to raise awareness of Kinetic’s recent infrastructure investments, highlighting the superior benefits and value of fiber technology over other technologies. This strategic initiative resulted in significant customer growth during its initial test phase, which led to an expanded rollout in 2024. By then, Kinetic had successfully extended its reach to 1.6 million households across 18 states, reinforcing its presence and reintroducing services in tenured fiber markets.Driven by a fiber-first communication and campaign strategy, Kinetic discovered substantial opportunities to educate consumers about fiber technology, its availability and its long-term economic benefits for local markets. The success of this program throughout 2024 prompted its evolution into a primary business strategy by 2025, marking a pivotal expansion in Kinetic’s market approach.The Fiber Growth Program’s success has positioned Kinetic as a leader in fiber optic internet services, offering reliable network solutions that cater to the growing broadband speed and capacity needs of its customers.www.windstream.com2. Vendor Marketing Award: Calix for “Calix Engagement Cloud”In 2024, Calix continued redefining how their customers go to market with new services. No longer an industry where markets are won competing on speed and price, Calix empowered broadband service providers (BSPs) to deliver personalized value for every subscriber. Calix crafted a new go-to-market model for BSPs that innovates and transforms their business to compete on superior subscriber experiences versus speed and price alone. By leveraging Calix Engagement Cloud prospect data, BSPs segmented markets into real people—families, work-from-home professionals, seniors, and gamers—and tailored services to their unique needs. With tools like the Electronic Content Builder, Market Activation Video Editor, and the Calix Web Builder, BSPs of all sizes, budgets, and brand levels can launch targeted, value-based offers to lead in their markets and grow their businesses. This isn’t just marketing—it’s a shift toward deeper connection. Calix is proud to support the industry’s evolution as BSPs transform into broadband experience providers.“To create messaging that truly resonates with subscribers, a broadband service provider’s go-to-market approach should reflect the everyday lives of their subscribers,” said Pam Ferguson, corporate vice president of global product and field marketing at Calix. “At Calix, we are reimagining how our customers go-to-market with new service offerings—not with louder messages, but with smarter, more human ones. By using personalized insights in Calix Engagement Cloud to craft relatable content, Calix helps BSPs engage with any subscriber: the work-from-home parent, a streaming family, or a rural senior discovering new ways to stay connected. True success is not measured by growth alone—it is about transforming connection into loyalty and loyalty into advocacy. That is the future Calix is building—one meaningful interaction at a time.”Calix partners with BSPs of every type—telcos, co-ops, cable/MSOs, WISPs, municipalities, and electric co-ops—to help them transform into broadband experience providers (BXPs) that deliver lasting community value through innovative tools and strategies. Adopting value-based offers (VBOs) enables BSPs to deliver personalized, insight-driven promotions that boost customer loyalty, conversions, and revenue. Complementing this strategy, the Electronic Content Builder allows providers to quickly create professional marketing materials without design skills, while the Market Activation Video Editor Platform provides over 300 ready-to-use videos, including a popular series with comedian Gerry Dee. These innovations help BSPs stand out, drive engagement, strengthen their brand, and drive growth.www.calix.com3. Alternate Channels Award: DIRECTV, ResearchFirst & Tremendous for “Enhanced Sales Incentive Program to Drive Incremental Activations of Internet and Video Services”In Q4 2023, DIRECTV and ResearchFirst launched a pilot program aimed at streamlining and modernizing their sales incentive system, which had previously relied on a patchwork of inconsistent and manually intensive reward methods—including various forms of gift cards, partner-funded rewards, and non-monetary prizes. The existing approach lacked uniformity, introduced operational inefficiencies, and offered limited visibility into performance analytics. To address these challenges, ResearchFirst proposed a three-month pilot to test a more consistent incentive model. After evaluating vendors, DIRECTV selected Tremendous for digital reward fulfillment, enabling a program that prioritized timely delivery, recipient choice, process clarity, and improved oversight. Key goals included driving greater sales engagement, streamlining budget control, and increasing activations of Internet and Video services.The pilot, launched in December 2023, included over 1,500 electronic gift card options for eligible sales reps and an additional 500 localized options for offshore participants in countries such as Jamaica and South Africa. A specific subset of DIRECTV’s ISP partners was chosen for participation, with no extra funding required beyond the existing incentive budget. As part of the pilot, a detailed process flow was created and approved by both organizations. Once active, qualifying sales triggered immediate notifications to sales representatives via email and text, allowing them to select their rewards through the Tremendous portal. Fulfillment was nearly instantaneous, with rewards delivered electronically within minutes, marking a significant improvement in both user experience and operational efficiency.“Tremendous makes it easy for DIRECTV and ResearchFirst to deliver a convenient, personalized incentive experience that keeps sales reps engaged, no matter where…ЗАКРЫТЬ ▲

Министр социальных дел Ханин "Во время посещения Вашингтона мы объединились в качестве делегации и подготовились ...ЗАКРЫТЬ ▲